Definitions for subvertising
sub·ver·tis·ing

WiktionaryRate this definition:0.0 / 0 votes

1. subvertisingnoun

   The practice of making parodies of corporate and political advertisements in order to make an ironic statement.

WikipediaRate this definition:0.0 / 0 votes

1. Subvertising

   Subvertising (a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming. According to Adbusters, a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance, with the apparent aim of cutting through the 'hype and glitz of our mediated reality' to reveal a 'deeper truth within'.Subvertising is a type of advertising hijacking (détournement publicité), where détournement techniques developed in the 1950s by the French Letterist International and later used by the better-known Situationist International have been used as a contemporary critical form to re-route advertising messages. In 1972, the logo of Richard Nixon's reelection campaign posters was subverted with two x's in Nixon's name (as in the Exxon logo) to suggest the corporate ownership of the Republican party.

WikidataRate this definition:3.3 / 3 votes

1. Subvertising

   Subvertising is a portmanteau of subvert and advertising. It refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming. According to AdBusters, a Canadian magazine and a proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within."

How to pronounce subvertising?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say subvertising in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of subvertising in Chaldean Numerology is: 5

2. Pythagorean Numerology

   The numerical value of subvertising in Pythagorean Numerology is: 3

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Subvertising
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Subvertising
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=subvertising