Definitions for microtargeting
mi·cro·tar·get·ing

WiktionaryRate this definition:0.0 / 0 votes

1. microtargetingnoun

   The targeting of small, specific demographics.

WikipediaRate this definition:0.0 / 0 votes

1. Microtargeting

   Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing datamining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup. Microtargeting is increasingly used by political parties and in election campaigns, including Australia, the United States Republican and Democratic political parties, as well as candidates who track individual voters and identify potential supporters. They use various means of communication such as direct mail, phone calls, home visits, television, radio, web advertising, email, and text messaging, among others, to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on the election day. Microtargeting can also be used, sometimes by foreign actors, to spread disinformation about political candidates and events among target groups. For example, during the 2016 U.S. election, Russian disinformation campaigns targeted Facebook followers and now-defunct Cambridge Analytica exploited their data. Concerns about the legality and restriction of microtargeting have been raised in both Europe and the United States.

WikidataRate this definition:0.0 / 0 votes

1. Microtargeting

   Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation. It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. They then use various means of communication—direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc.--to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on election day. Microtargeting's tactics rely on transmitting a tailored message to a subgroup of the electorate on the basis of unique information about that subgroup.

How to pronounce microtargeting?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say microtargeting in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of microtargeting in Chaldean Numerology is: 9

2. Pythagorean Numerology

   The numerical value of microtargeting in Pythagorean Numerology is: 6

Examples of microtargeting in a Sentence

1. Damon McCoy:

   The policy, at a high-level, sounds like an improvement, but the major issue with Google is what they consider to be election ads, issue ads, PACs, and other dark money groups might still have access to a larger range of targeting options. If this is the case, then that is a large loophole in Google's attempts to limit microtargeting and political ads.

2. Katie Paul:

   Facebook Messenger is microtargeting these ads to an account whose only activity involves joining dozens of groups and pages dedicated to militia and the far-right, facebook Messenger is sending a message : not only can users spend months violating platform policies to plan violence, Facebook Messenger will help users make their insurrection activity more effective while it profits from ads.

3. Margrethe Vestager:

   But if it's only in your feed, between you and Facebook, and their microtargeting of who you are, that's not democracy anymore, that's just privatised de facto manipulation of who you're going to vote for.

4. James Comer:

   California, when it contracted with SKDKnickerbocker, engaged in microtargeting of voters, to me, that's what a political firm would do. Do we think they were microtargeting Republican voters?

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Microtargeting
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Microtargeting
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=microtargeting