Definitions for masstige
masstige

WiktionaryRate this definition:0.0 / 0 votes

1. masstigenoun

   A class of products that are affordable for the general consumer but positioned as luxury goods.

WikipediaRate this definition:0.0 / 0 votes

1. Masstige

   Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". Ajay Kumar, Justin Paul and Anandakuttan Unnithan defined masstige marketing as "A marketing strategy which envisages to make brands prestigious while retaining its affordability for the mass consumers, by grounding in product and promotion strategies, and keeping prices relatively high". Michael Silverstein and Neil Fiske introduced the term 'Masstige', Justin Paul developed the concept, introduced a scale to measure it and popularised it in his articles in 2015, 2018 and 2019.The term was introduced by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". Masstige products are defined as "premium but attainable", and there are two key tenets: (1) They are considered luxury or premium products and (2) They have price points that fill the gap between mid-market and super premium. Silverstein and Fiske cite several examples:

WikidataRate this definition:0.0 / 0 votes

1. Masstige

   Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses." The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and there are two key tenets: They are considered luxury or premium products and They have price points that fill the gap between mid-market and super premium. Silverstein and Fiske cite several examples: ⁕Bath & Body Lotion that sells for $1.13 per ounce versus $0.30 per ounce. ⁕Pottery Barn housewares that are considered premium but are widely available at attainable price points well below super premium brands. ⁕Kendall-Jackson Wines that entered the market at $5 per bottle versus the standard $2 per bottle. ⁕Victoria's Secret ⁕Porsche Boxster

How to pronounce masstige?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say masstige in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of masstige in Chaldean Numerology is: 6

2. Pythagorean Numerology

   The numerical value of masstige in Pythagorean Numerology is: 3

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Masstige
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Masstige
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=masstige