What does cobrand mean?
Definitions for cobrand
co·brand
This dictionary definitions page includes all the possible meanings, example usage and translations of the word cobrand.
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Wiktionary
cobrandverb
To market (a product or service) under two or more brands together.
The cobranded credit card features both companies' logos.
Wikipedia
cobrand
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dashboard of one of their newly introduced Dauphines into a work of art.Co-branding (also called brand partnership) as described in Co-Branding: The Science of Alliance, is when two companies form an alliance to work together, thus creating marketing synergy.
Numerology
Chaldean Numerology
The numerical value of cobrand in Chaldean Numerology is: 6
Pythagorean Numerology
The numerical value of cobrand in Pythagorean Numerology is: 3
Translations for cobrand
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"cobrand." Definitions.net. STANDS4 LLC, 2024. Web. 18 Nov. 2024. <https://www.definitions.net/definition/cobrand>.
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