Definitions for co-branding
co-brand·ing

WiktionaryRate this definition:0.0 / 0 votes

1. co-brandingnoun

   The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.

WikipediaRate this definition:0.0 / 0 votes

1. Co-branding

   Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dashboard of one of their newly introduced Dauphines into a work of art.Co-branding (also called brand partnership) as described in Co-Branding: The Science of Alliance, is when two companies form an alliance to work together, thus creating marketing synergy.

WikidataRate this definition:0.0 / 0 votes

1. Co-branding

   Co-branding refers to several different marketing arrangements: Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance: Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.

How to pronounce co-branding?

1. Alex

   US English

   David

   US English

   Mark

   US English

   Daniel

   British

   Libby

   British

   Mia

   British

   Karen

   Australian

   Hayley

   Australian

   Natasha

   Australian

   Veena

   Indian

   Priya

   Indian

   Neerja

   Indian

   Zira

   US English

   Oliver

   British

   Wendy

   British

   Fred

   US English

   Tessa

   South African

How to say co-branding in sign language?

Numerology

1. Chaldean Numerology

   The numerical value of co-branding in Chaldean Numerology is: 6

2. Pythagorean Numerology

   The numerical value of co-branding in Pythagorean Numerology is: 6

Examples of co-branding in a Sentence

1. The Minnesota Democrat:

   We have a moral duty to combat hateful ideologies in our own country and around the world -- and that includes both anti-Semitism and Islamophobia, in a democracy, we can and should have an open, respectful debate about Middle East that focuses on policy. Branding criticism of Israel as automatically anti-Semitic has a chilling effect on our public discourse and makes it harder to achieve a peaceful solution between Israelis and Palestinians. Threats of violence -- like those made against Rep. Omar -- are never acceptable.

2. Sat Duhra:

   Names in the sportswear and beverage sectors have performed well as trade issues have not impacted them and their strong branding and high margins have attracted investors looking for less cyclical and global trade exposure.

3. Ashton Carter:

   We're going to have to do more in Libya. ISIL is becoming a magnet for groups that previously existed in some cases and that are now re-branding themselves as ISIL, but it's worse than that because ... they're also gaining energy from the movement in Iraq and Syria, which is why we need to destroy it in Iraq and Syria.

4. Henrik Werdelin:

   Try asking on Twitter' should I get a BarkBox ?' and you will find that our amazing customers do the branding for us.

5. Los Angeles-based TV producer:

   Re-branding can be incredibly difficult, los Angeles-based took ABC Family years to lose that moniker, even long after they had switched focus in programming.

References

1. ^ Wiktionary
   https://en.wiktionary.org/wiki/Co-Branding
2. ^ Wikipedia
   https://en.wikipedia.org/wiki/Co-Branding
3. ^ Wikidata
   https://www.wikidata.org/w/index.php?search=co-branding